Apple
has been criticised by the European Commission for not offering any
"concrete and immediate" plans to stop users being misled by "free"
apps.
Many popular apps are free to download, but are designed to
tempt users to pay for in-game enhancements - often allowing for quicker
progression.The Commission is now forcing Apple and Google, the biggest vendors of apps, to make the "true cost" of games clear.
But it singled out Apple for not making a commitment to change.
"Regrettably, no concrete and immediate solutions have been made by Apple to date to address the concerns linked in particular to payment authorisation," the Commission said in a statement.
"Apple has proposed to address those concerns. However, no firm commitment and no timing have been provided for the implementation of such possible future changes.
“Start Quote
Tiga UK games industry trade associationOur own findings show that 95% of consumers never pay anything for free-to-play games”
"CPC [consumer protection
co-operation] authorities will continue to engage with Apple to ensure
that it provides specific details of changes required and put its
practices into line with the common position."
The Commission said national authorities had the option to
take legal action against companies that were deemed not to be complying
with Europe's guidance on free apps.info: http://www.bbc.com
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